2D Graphic Design

Project information

Visage Art Productions has prided itself in designing outstanding logos and developing branding identities for their customers.

One fantastic opportunity to work on a high-profile organization was with the BC Lions.  As a marketing student, Jonathan Sparks was able to make some connections and develop a project for the BC Lions Football Team.  This project was a pitch to rebrand and refresh the existing logos for the BC Lions. The Brief allowed for options to display new designes of the primary, secondary and word mark logos, as well as uniform redesigns.

The British Columbia Lions (BC Lions) are a Canadian football League (CFL) team that is located in Vancouver British Columbia.  Steeped in history, the teams inaugural season came in 1954. Using the past logos as inspiration. I set about taking what has been established and loved by the fanbase and bringing some modern details and designs, while simplifying the overall look.  made to work well on Orange, White and Black Backgrounds which are the primary colours of the football team.

Uniforms were looked at to update as well as look for ways to incorporate fan nostalgia were developed. Examples included different, helmets jerseys, pants and socks combinations were explored. 

This exercise was an informative and delightful experience to work on a project that was near and dear to my heart as a sports fan, and a fan of the BC Lions.   

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